Journal:Journal of Political Studies, Volume 28, Issue No 1
Author(s): Dr. Muhammad Rashid Khan, Maryam Iqbal, Ayesha Jahan Lodhi
Keyword(s): Influencer Marketing, Instagram Followers, Purchasing Behavior
Journal:Journal of Management and Research (SBE), 2016, Volume 3, Issue No 1
Author(s): Adnan Khaliq Bhatti, Mehwish Fiaz
Keyword(s): Celebrities Endorsement, Advertisements, Purchasing Behavior, Celebrity